Amitabh Kant Joins Storyboard18 Awards Grand Jury, Elevating Creativity's Impact

• Amitabh Kant, a prominent public-policy figure and former NITI Aayog CEO, joins the Grand Jury of the Storyboard18 Awards for Creativity.
• The awards recognize excellence in modern advertising and brand storytelling, evaluating work that shapes behavior and influences culture.
• Kant's inclusion highlights the awards' focus on creativity as a strategic and societal force, not just an artistic pursuit.
• His career includes leading the "Incredible India" campaign and serving as India's G20 Sherpa, demonstrating his expertise in narrative-building and policy.
• The awards aim to set a new benchmark for Indian creativity, emphasizing its role in national perception, economic participation, and public behavior.

Why It Matters: Amitabh Kant's jury role at Storyboard18 Awards underscores creativity's vital link to policy and national impact.