Suhel Seth Joins Storyboard18 Awards Jury: Brands, Power, and Perception in Focus

• Suhel Seth, founder of Counselage and a prominent commentator, joins the Grand Jury for the Storyboard18 Awards for Creativity.
• The awards recognize excellence in modern advertising and brand storytelling, reflecting the evolving creative economy.
• The jury includes industry leaders like Amitabh Kant, Praveen Someshwar, Prasoon Joshi, and Radhika Gupta.
• Creativity today requires balancing persuasion with responsibility and provocation with sensitivity, given instant public scrutiny.
• Seth's expertise in branding, politics, and public conversation offers a unique perspective on how messages resonate in the real world.

Why It Matters: Suhel Seth joins Storyboard18 Awards jury, emphasizing creativity's role in navigating brand perception and public scrutiny.