Forever New Appoints Shifali Singh as India Country Director; Dhruv Bogra Moves to Advisory Role

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Forever New Appoints Shifali Singh as India Country Director; Dhruv Bogra Shifts to Advisory

Shifali Singh to Lead Forever New India, Focus on Omni-Channel Growth Strategy

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Storyboard•16-02-2026, 17:05

Forever New Appoints Shifali Singh as India Country Director; Dhruv Bogra Shifts to Advisory

•Global fashion brand Forever New names Shifali Singh as its new Country Director for India.
•Singh takes over from Dhruv Bogra, who led the India business since 2019 and will now serve in an advisory capacity.
•Singh brings over two decades of experience in fashion, lifestyle, and omni-channel retail, including roles at Ritu Kumar, Myntra–Jabong, Marks & Spencer, and United Colors of Benetton India.
•Her expertise includes market entry strategies, localization for Indian consumers, and managing growth transformations.
•Singh aims to build a consumer-centric, future-ready omni-channel model for Forever New in India, focusing on sustainable growth.

Read Full Article on Storyboard in English

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