India's 'Mirror Moment': New Economy of Feeling Good Driven by Youth and Digital

• India is experiencing a cultural shift where young, connected, and restless Indians are increasingly focused on self-perception and appearance.
• Traditional consumption, once driven by usefulness and prudence, is evolving as self-expression, self-improvement, and social presence become key drivers.
• Smartphones and social media have transformed daily life into a visible experience, linking appearance to confidence and belonging for a generation growing up online.
• Beauty, fashion, sneakers, and grooming are converging into a single 'emotional economy,' where selective spending on identity-touching items holds significant meaning.
• Indian brands like Nykaa, Minimalist, The Man Company, and Muuchstac are successfully tapping into this trend, often leveraging digital platforms and micro-creators to connect with consumers across metros and smaller towns.

Why It Matters: India's youth are driving a new 'feeling good' economy, prioritizing self-expression and appearance through digital platforms.