23-Year-Old Dheeraj Transforms Father's Furniture Business from Lakhs to Crores

• Dheeraj Sharma, 23, joined his father Mahesh Sharma's furniture business in Jamshedpur, transforming it from a wholesale model to a retail-focused one.
• Utilizing digital marketing, social media, and online presence, Dheeraj established the brand "Woods Fashion" and expanded its reach beyond Jharkhand.
• The business, previously limited to Jamshedpur and Jharkhand, now supplies furniture to Odisha, Bengal, Chhattisgarh, Bihar, and Uttar Pradesh.
• Dheeraj emphasizes customer quality and offers special packages like the ₹26,501 "Wedding Offer" to make home decoration affordable.
• He advises young entrepreneurs to modernize existing family businesses with technology and marketing rather than starting anew, leveraging established roots.