Indian Brands Master Style & Substance: Blending Aesthetics with Performance

• Modern Indian brands are successfully integrating aesthetics and performance, moving beyond products that prioritize one over the other.
• Ace Blend, founded by Shivam Hingorani, focuses on 'science with a soul' to offer health products that are effective and fit seamlessly into daily routines.
• Decoaura, led by Divyata, designs home fragrances that enhance living spaces subtly, emphasizing emotional connection and functional benefits like being toxin-free.
• Arjun Bhargava's Forest Hill combines sharp design with high-performance grooming products, ensuring functionality is never compromised for style.
• This trend reflects a shift in Indian consumer culture where thoughtful design integrates style and function into everyday life.