WhizCo's Strategic Shift: From Creator Management to Outcome-Driven Tech

• WhizCo, founded in 2017, evolved from a creator discovery page to a multi-vertical influencer and creative-tech business.
• The company pivoted from scale-led creator management to outcome-driven marketing due to sustainability issues and low margins in large-brand campaigns.
• WhizCo expanded into creative tech, incorporating CGI, AR activations, and AI-led content, working with major brands like Reliance and Tata.
• The agency prioritizes D2C brands through its UnAverage vertical, finding them more performance-driven and flexible with spends.
• WhizCo emphasizes engagement-led pricing over follower counts and aims to become a full-stack partner offering social media management and AI-led content, targeting 30% growth.