Apple's India Value Share Soars to 28% Driven by iPhone 16 and Premiumization

• Apple achieved its highest-ever value share of 28% in India's smartphone market, up from 23% in 2024, fueled by strong iPhone 16 demand.
• The premium segment (above Rs 30,000) was the fastest-growing category in 2025, expanding 11% year-over-year and accounting for 22% of total shipments.
• Financing schemes played a critical role, accounting for 40% of total smartphone volumes and nearly two-thirds of premium segment purchases.
• Samsung led India's foldable smartphone market in 2025 with an 88% volume share, while Motorola and CMF were the fastest-growing brands by volume.
• Counterpoint forecasts a single-digit decline in smartphone volumes for 2026 due to rising component costs, but average selling prices are expected to increase by 5-7%.

Why It Matters: Apple's value share in India surged to 28% due to iPhone 16 and increasing premiumization, despite future volume challenges.