iPhone 16 Dominates Global and Indian Markets as 2025's Best-Selling Smartphone

• The iPhone 16 base model became the world's best-selling smartphone in 2025, surpassing all other models globally and in India.
• Apple secured 7 out of the top 10 smartphone model spots in 2025, with Samsung holding the remaining positions, indicating a strong demand for high-end devices.
• In India, despite a usual preference for budget models, the iPhone 16 base model unexpectedly topped annual sales, accounting for approximately 4% of the 154 million smartphones sold.
• The iPhone 16 series, launched in September 2024, includes four models, with the base iPhone 16 starting at around Rs. 71,000.
• Key factors for its success include Apple's brand appeal, increased EMI financing options (60% of premium phone purchases), and attractive exchange offers, making iPhones more accessible.

Why It Matters: The iPhone 16 unexpectedly became the top-selling smartphone globally and in India in 2025, driven by brand appeal and financing.