iPhone 16 Dominates India's Smartphone Market Amid Q4 Slowdown

• India's smartphone shipments declined 4% year-on-year in Q4 2025 due to post-festive slowdown and rising memory costs.
• Vivo maintained its leadership with a 25% market share, driven by its Y-series and strong offline network.
• The ultra-premium segment (above Rs 45,000) hit a record 17% share, indicating a shift towards high-value devices.
• iPhone 16 was India's highest-shipped smartphone model for the third consecutive quarter, benefiting from premiumization.
• Challenger brand Nothing saw 32% year-on-year growth in Q4 2025, expanding its offline presence and appealing to younger buyers.