India's Smartphone Market Shifts to Premium in 2025; Apple Achieves Record Value Share

• India's smartphone market saw 1% volume growth but 8% value growth in 2025, indicating a strong premiumization trend.
• Vivo led the market with a 20% volume share, driven by its Y, T, and X series, with the X series surging 185% YoY.
• Apple recorded 28% YoY shipment growth and its highest-ever annual value share, with iPhone 16 becoming the top-shipped model.
• The premium segment (above Rs 30,000) grew 11% YoY, accounting for a record 22% of total shipments, supported by increased financing.
• Rising component costs impacted budget-focused brands, while stable macroeconomic conditions and financing fueled premium segment growth.

Why It Matters: India's smartphone market is rapidly premiumizing, with Apple leading value share and budget brands facing cost pressures.