Flipkart Minutes 2025: 53M Users, Gen Z Drives 16X Order Growth

• Flipkart Minutes saw over 53 million unique visitors in 2025, achieving 16X year-on-year order growth in H2.
• The quick-commerce platform expanded to over 30 new cities, offering 10-minute delivery nationwide, with Gen Z being the fastest adopters.
• Fruits and vegetables were the most purchased category (45% of baskets), sourced directly from over 2,000 farmers.
• Demand grew significantly in H2 for categories like home furnishing, electronics, beauty, and fashion, alongside essentials.
• Flipkart Minutes onboarded over 200 regional and digital-first brands, and implemented sustainability efforts like green packaging and EV deliveries.

Why It Matters: This shows quick commerce is rapidly transforming how Indians shop.