Myntra aims for 200M active users by 2025, 50% are Gen Z

• Myntra aims to reach 200 million Annual Active Users by the end of 2025, driven by premium e-lifestyle adoption.
• Gen Z customers now constitute 50% of Myntra's active base, with their acquisitions doubling in two years.
• Myntra Beauty is growing at nearly 2X the online beauty market, featuring over 4000 brands and 1.75 lakh options.
• Non-metro regions contribute over 70% of Myntra's new customer acquisitions, indicating significant growth beyond major cities.
• Myntra is expanding into home and jewelry categories and uses tech like M-Now for rapid delivery, covering 10% of orders in live locations.

Why It Matters: Myntra's expansion reveals Gen Z's impact on India's digital fashion.