AB InBev: Urbanization Fuels India's Beer Market Shift to Cans

• India's beer market is shifting from bottles to cans due to urbanization and consumer preference for convenience, faster chilling, and reduced breakage.
• AB InBev, a major player in India, is experiencing sustained momentum in canned beer sales, over-indexing compared to the industry average.
• The industry faces an annual deficit of 12-13 crore units of 500 ml aluminum cans, impacting beer sales and government revenues.
• Beer consumption trends in India are evolving with increased socialization, demand for experiences, and mixed-gender participation.
• AB InBev has partnered with the ICC as the Official Beer Partner for major tournaments starting in 2026, led by Budweiser 0.0 in India.

Why It Matters: India's beer market transforms: consumers now prefer cans & new experiences.