OpenAI to Unveil Chatbot Advertising Strategy to Marketers in February

• OpenAI plans to present its chatbot advertising strategy to advertisers in February, as reported by The Information.
• The company will detail how advertising could be integrated into its chatbot products during presentations to marketers.
• This move could signal a significant shift in OpenAI's revenue strategy, moving beyond subscriptions and enterprise partnerships.
• Introducing ads could help address rising infrastructure and development costs faced by AI companies.
• The potential integration of ads raises questions regarding user experience and transparency, with no public confirmation from OpenAI yet.

Why It Matters: OpenAI is exploring chatbot advertising to diversify revenue, presenting plans to marketers in February.