OpenAI to Test Ads on ChatGPT Free and Go Plans in US

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News18•18-01-2026, 08:17
OpenAI to Test Ads on ChatGPT Free and Go Plans in US
- •OpenAI will begin testing advertisements on ChatGPT's Free and Go plans in the US in the coming weeks, marking the first time ads appear on the AI chatbot.
- •Paid plans (Plus, Pro, Enterprise, Business) will remain ad-free, ensuring subscribers do not experience any changes.
- •Ads will appear separately from chat responses, clearly labeled as 'Ad' or 'Sponsored', and will not influence the AI's answers.
- •OpenAI assures user data privacy, stating that chats will not be shared with advertisers, and users can control personalized ads.
- •The company emphasizes that ChatGPT will not become social media, focusing on accurate answers, with informative ads allowing in-app exploration.
Why It Matters: OpenAI is introducing ads to free ChatGPT tiers in the US, maintaining ad-free paid plans and user data privacy.
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