OpenAI to Test Targeted Ads in ChatGPT, Boosting Revenue and Accessibility

• OpenAI will begin testing targeted advertisements within the ChatGPT app for select US users in the coming weeks.
• Ads will appear for logged-in users of the free version and the $8/month "Go" plan, but not for more expensive paid tiers.
• This move aims to diversify revenue, offset high AI development costs, and make AI more accessible, despite CEO Sam Altman's previous reservations about advertising.
• OpenAI plans to display sponsored products/services at the bottom of relevant ChatGPT responses, clearly separating ads from chat content.
• The company assures that ads will not influence ChatGPT's answers, user conversations will not be shared with advertisers, and ads will be avoided on sensitive topics for users under 18.

Why It Matters: OpenAI is introducing targeted ads in ChatGPT to boost revenue and accessibility, while maintaining user trust.