Shiprocket invests ₹294 Cr in data-driven marketing, tech for IPO

• Shiprocket plans an IPO of Rs 2,342.35 crore, comprising a fresh issue and an offer for sale.
• The company intends to spend Rs 294 crore on marketing and Rs 211 crore on technology infrastructure over three years.
• Marketing spend will be phased over three years (FY27-FY29), emphasizing sustained customer acquisition.
• Emerging businesses are driving growth and will receive nearly two-thirds of the Rs 505 crore platform growth investment.
• Shiprocket's strategy is rooted in data-driven performance marketing, supported by its acquisition of marketing automation platform Swiftlyc.

Why It Matters: Shiprocket's IPO plan shows how data-driven marketing and tech drive future logistics growth.