Abhinandan Lodha Redefines India's Land Investment with Digital Sales & Young Buyers

Business
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CNBC TV18•27-12-2025, 03:04
Abhinandan Lodha Redefines India's Land Investment with Digital Sales & Young Buyers
- •House of Abhinandan Lodha (HoABL) pioneered digital land sales during COVID-19, selling a 100-acre parcel in under 4 weeks.
- •The core buyer profile is younger (30-40 age group), with 90-92% avoiding loans, viewing land as a long-term, loan-free asset.
- •Trust is built through legal diligence by top law firms, radical transparency, and immersive visualization tools like VR.
- •Abhinandan Lodha asserts land in transitioning regions can yield over 20% CAGR, identifying 47-48 emerging hotspots.
- •HoABL aims to formalize India's traditionally opaque land market, increasing participation by ensuring clean titles and trust.
Why It Matters: Digital platforms and transparency are transforming India's land investment, attracting a new generation of buyers.
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