Government Curbs 10-Minute Delivery Branding to Protect Gig Workers

• The central government is cracking down on aggressive marketing strategies by quick commerce and food delivery platforms.
• Union Labour Minister Mansukh Mandaviya met with major platforms like BlinKit, Zepto, Zomato, and Swiggy.
• Mandaviya urged companies to stop '10-minute delivery' branding to reduce pressure on gig workers and ensure their safety.
• The move aims to protect gig worker rights and improve working conditions by addressing concerns about delivery timelines.
• Major aggregators have reportedly agreed to remove 10-minute delivery branding, with others expected to follow.

Why It Matters: Government intervenes to stop '10-minute delivery' branding, prioritizing gig worker safety and welfare.