Karnataka's New Year Liquor Boom: Rs 1,600+ Crore Sales in 9 Days, Record Revenue

• Karnataka recorded over Rs 1,668.99 crore in liquor sales between Dec 23-31, 2025, generating Rs 1,319.11 crore in excise revenue.
• This marks a 10.19% revenue growth and 8.94% sales value increase compared to the same period in 2024, the highest in 3 years.
• Despite a 3.17% drop in Indian Made Liquor (IML) volume, higher prices boosted IML revenue; beer sales saw a 1.5% volume increase.
• New Year's Eve alone saw Rs 308 crore in sales, exceeding the Rs 250 crore target, with Bengaluru contributing nearly 40% of total revenue.
• Increased excise duties and festive demand were key drivers for the revenue surge, crucial for the state's Rs 40,000 crore excise target.

Why It Matters: Karnataka saw a record New Year liquor sales boom, driven by festive demand and higher excise duties.