Azamgarh's New Year Bash: Local Liquor Sales Soar to ₹4.5 Crore, Outshining Foreign Brands

• Azamgarh recorded ₹4.5 crore in liquor sales on December 31st for New Year's celebrations.
• Local liquor sales reached ₹2.5 crore, surpassing foreign liquor sales of ₹2 crore on Dec 31st.
• Total sales on January 1st were ₹3.25 crore, contributing to significant government revenue.
• Despite winter, over ₹50 lakh worth of beer was sold, showing youth enthusiasm.
• Contractors stocked up, and security was robust for the festive period.

Why It Matters: Azamgarh saw record New Year liquor sales, with local brands surprisingly dominating foreign ones.