Instamart Reveals India's Evolving Consumption: From ₹10 Printouts to ₹4.3 Lakh iPhones

• Instamart's 2025 data shows Indian consumers using quick commerce for both daily essentials and high-value items like iPhones and gold.
• The highest single order was ₹4.3 lakh for three iPhones in Hyderabad; the smallest was a ₹10 printout in Bengaluru.
• Daily essentials like milk (over four packets per second) and paneer remain popular, alongside late-night masala chips.
• High-value purchases surged, including a ₹1.97 lakh silver brick, ₹15.16 lakh gold, and ₹2.69 lakh electronics in single orders.
• Tier-II cities like Rajkot (10x growth) and health/wellness products saw significant expansion, reflecting broader market penetration.

Why It Matters: Instamart's 2025 data highlights India's rapid shift to quick commerce for diverse needs, from daily groceries to luxury goods.