Instamart's 10-Min Delivery: Customer Buys 22 iPhones, Gold Coins Worth ₹22 Lakh!

• Instamart's 'How India Instamarted 2025' report reveals a customer spent over ₹22 lakh on 22 iPhone 17s, 24-carat gold coins, and daily essentials.
• Quick-commerce platforms are evolving beyond essentials, now catering to luxury items, festive gifting, and new gadget launches.
• This trend signifies a major shift in urban Indian shopping habits, embracing 10-minute delivery for high-value purchases.
• Examples include a ₹10 printout (Bengaluru) and a ₹4.3 lakh iPhone cart (Hyderabad).
• Bengaluru user tipped delivery partners ₹68,600, highest in the country, and leads in adopting new product categories.

Why It Matters: Quick-commerce now delivers luxury and necessity, transforming urban Indian shopping with 10-minute speed.