Allu Arjun's AA22xA6 Lands Record Rs 600 Cr Netflix Deal

• Allu Arjun's upcoming film AA22xA6 secures a massive Rs 600 crore Netflix deal for digital streaming rights.
• This marks the highest-ever OTT deal for an Indian film, covering nearly 75% of its estimated Rs 800-1000 crore budget.
• Directed by Atlee, the action entertainer is still under production with extensive VFX and Hollywood technicians.
• Allu Arjun is set to play a double role, with Deepika Padukone, Mrunal Thakur, and potentially Janhvi Kapoor in the cast.
• The deal significantly reduces financial risk for the makers even before theatrical release, building high anticipation.

Why It Matters: Allu Arjun's AA22xA6 sets a new record with a Rs 600 crore Netflix deal, reducing production risk.