Saregama Secures 30% New Hindi Film Music via ₹325 Cr Bhansali Productions Investment

• Saregama India invested ₹325 crore in Bhansali Productions to secure a steady pipeline of new Hindi film music content.
• The deal aims to source nearly 30% of Saregama's new Hindi film music from Bhansali Productions at a predictable, pre-agreed cost.
• Avarna Jain, Saregama's Vice Chairperson, stated the core objective is content security and eliminating competitive bidding for music rights.
• The investment, via convertible preference shares, could give Saregama a 28-49.9% stake by 2028, with an option to reach 51% by 2030.
• Saregama will now route all future film production through Bhansali Productions, allowing Saregama to focus on its core IP business.

Why It Matters: Saregama's strategic ₹325 Cr investment in Bhansali Productions ensures long-term music content supply.