Saregama to Source 30% New Hindi Film Music from Bhansali Productions After Rs 325 Cr Deal

• Saregama expects 30% of its new Hindi film music content to come from Bhansali Productions following a strategic investment.
• Saregama acquired an initial 28% stake in Bhansali Productions for Rs 325 crore to secure premium music content.
• The deal aims for "content security" and not expansion into film production, as stated by Avarna Jain.
• Future film-related video production will be routed through Bhansali Productions, reshaping Saregama's video strategy.
• Saregama's stake could increase to nearly 50% by October 2028, based on Bhansali Productions' financial performance.

Why It Matters: Saregama's Rs 325 Cr investment in Bhansali Productions secures future Hindi film music and video content.