Delhi HC Upholds Pawan Kalyan's Personality Rights, Curbs Unauthorised Commercial Use

• Delhi High Court affirmed Deputy CM K. Pawan Kalyan's proprietary rights over his personality due to celebrity status.
• Court found prima facie case against Flipkart, Amazon, Meesho, Google, Meta, and others for unauthorized commercial exploitation.
• Allegations include using his name, image, voice, likeness for merchandise and AI tools without consent.
• Interim protection granted, directing prevention of further unauthorized use; matter listed for Feb 2026 and May 2026.
• Order strengthens Indian law on personality and publicity rights in the digital and e-commerce ecosystem.

Why It Matters: Delhi HC affirms Pawan Kalyan's personality rights, setting a precedent against unauthorized commercial exploitation.