WPP Unveils Agent Hub: AI Transforms Agency Know-How into Digital Expertise

• WPP launches Agent Hub, an AI suite within WPP Open, to embed institutional knowledge into digital agents for clients and 100,000 employees.
• The system acts as an internal app store, converting WPP's data, frameworks, and methodologies into specialized AI tools.
• "Super Agents" offer deep insights, including 30 years of Brand Asset Valuator data and Ogilvy's behavioral science frameworks.
• Agent Hub ensures strict controls, with validation by experts and reviews for data licensing, privacy, and output quality.
• Over 75,000 employees and clients like Nestlé and The Coca-Cola Company already use WPP Open, gaining access to new AI capabilities.

Why It Matters: WPP's Agent Hub leverages AI to scale agency expertise, enhancing efficiency and client outcomes.