Government Intervenes: 10-Minute Delivery Branding Under Scrutiny for Gig Worker Safety

• Union labour ministry urges quick commerce companies to stop 10-minute delivery branding due to gig worker safety concerns.
• Political leaders like AAP MP Raghav Chadha, trader bodies like CAIT, and industry representatives support the government's move.
• Raghav Chadha highlights the "real, constant and dangerous" pressure on riders from 10-minute delivery promises.
• CAIT validates long-standing concerns about unregulated quick commerce and platforms evading accident responsibility.
• Industry expert Ravi Saxena states 10-minute delivery is often a marketing promise, emphasizing safety over speed.

Why It Matters: Government intervention to end 10-minute delivery branding gains wide support, prioritizing gig worker safety over speed.