Circular Fashion: The New Lifestyle Upgrade for Smarter, Sustainable Style

• Circular fashion redefines modern living with intention, longevity, and smarter choices, moving away from traditional overproduction.
• Amar Nagaram, Founder and CEO of VIRGIO, highlights demand-led production and technology's role in aligning production with consumer needs.
• Rashmi Chopra, Founder and CEO of DigiCloset, emphasizes circular fashion as a mindset shift towards conscious choices and quality over quantity.
• Circular models like resale, rental, repair, and upcycling allow creative engagement with fashion, transforming sustainability into aspiration.
• The movement reflects a cultural shift where consumers prioritize thoughtful curation, quality, and relevance over impulse-driven trends.

Why It Matters: Circular fashion offers a lifestyle upgrade, promoting smarter choices, longevity, and conscious consumption over excess.