Zoho Challenges Giants with Affordable ERP, Expands Rural Presence in Kumbakonam

• Zoho enters the ERP market, targeting global giants like SAP and Oracle with an integrated, affordable, and user-friendly platform.
• The company is launching its ERP platform first in India, tailoring it for the local market and integrating it with India's DPI stack.
• Zoho announced the expansion of its Kumbakonam campus to accommodate up to 2,000 employees, reinforcing its hub-and-spoke model and rural development focus.
• Founder Sridhar Vembu criticizes legacy ERP players as "bloated, expensive, and greedy," emphasizing Zoho's focus on simpler, customizable, and India-first products.
• Zoho plans further expansion in North India, particularly Uttar Pradesh, and is investing in semiconductor design, though fab plans are on hold due to AI focus.

Why It Matters: Zoho disrupts the ERP market with an India-first, affordable solution while expanding its rural tech footprint.