Mysore Sandal Soap: A Century of Success, Rs 1,785 Crore Brand Value

• Mysore Sandal Soap, a century-old brand, achieved a brand value of Rs 1,785 crore.
• Actress Tamannaah Bhatia's appointment as brand ambassador sparked debate but drew new attention.
• The soap originated in 1916 from surplus sandalwood, launched by Maharaja Nalwadi Krishnaraja Wadiyar and Sir M. Visvesvaraya.
• KSDL reported a turnover of ₹1,785 crore and a net profit of ₹415 crore in FY 2024-25, targeting ₹5,000 crore by 2030.
• The brand balances tradition with innovation, introducing new variants and digital marketing while maintaining traditional oil extraction methods.