BCCI Secures ₹270 Crore AI Sponsorship Deal with Google Gemini for IPL 2026

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CNBC TV18•21-01-2026, 10:19
BCCI Secures ₹270 Crore AI Sponsorship Deal with Google Gemini for IPL 2026
- •The BCCI has finalized a ₹270 crore sponsorship deal with Google's AI platform Gemini for the 2026 Indian Premier League (IPL).
- •This three-year agreement highlights the IPL's increasing global appeal and the growing interest of AI platforms in Indian cricket.
- •Gemini's competitor, ChatGPT, is currently a sponsor for the Women's Premier League (WPL), indicating a trend of AI involvement in cricket.
- •Last year, BCCI sought a new jersey sponsor after the government banned real money gaming platforms, with Apollo Tyres eventually replacing Dream11 for ₹579 crore.
- •Tata Group holds the title sponsorship rights for the IPL, which is recognized as the world's largest T20 league.
Why It Matters: BCCI inks a significant ₹270 crore AI sponsorship deal with Google Gemini for the IPL 2026 season.
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