A policeman walks past a logo of the Board of Control for Cricket in India (BCCI) during a governing council meeting of the Indian Premier League (IPL) at BCCI headquarters in Mumbai April 26, 2010. Indian Premier League chief Lalit Modi has been suspended, officials said on Monday, after graft accusations in cricket's richest event ensnared top politicians and Bollywood stars and strained the ruling coalition.  REUTERS/Arko Datta (INDIA - Tags: SPORT CRICKET)
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CNBC TV1821-01-2026, 10:19

BCCI Secures ₹270 Crore AI Sponsorship Deal with Google Gemini for IPL 2026

  • The BCCI has finalized a ₹270 crore sponsorship deal with Google's AI platform Gemini for the 2026 Indian Premier League (IPL).
  • This three-year agreement highlights the IPL's increasing global appeal and the growing interest of AI platforms in Indian cricket.
  • Gemini's competitor, ChatGPT, is currently a sponsor for the Women's Premier League (WPL), indicating a trend of AI involvement in cricket.
  • Last year, BCCI sought a new jersey sponsor after the government banned real money gaming platforms, with Apollo Tyres eventually replacing Dream11 for ₹579 crore.
  • Tata Group holds the title sponsorship rights for the IPL, which is recognized as the world's largest T20 league.

Why It Matters: BCCI inks a significant ₹270 crore AI sponsorship deal with Google Gemini for the IPL 2026 season.

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