PMO Directs Indian Missions: Diversify Exports, Chase Every Global Market

• The PMO and Commerce Department have instructed Indian missions to aggressively expand India's export footprint, prioritizing diversification across countries and products.
• Senior PMO officials held multiple meetings with Indian missions, MEA, and trade bodies, urging embassies to boost engagement in goods and services exports to reduce concentration risks.
• The strategy now extends beyond a limited set of markets to include smaller destinations and niche opportunities, even those with $100-200 million exports.
• Principal Secretary to the Prime Minister Shaktikanta Das led outreach covering over 100 countries, emphasizing that India should not assess markets purely by current export size.
• Missions are tasked with targeted promotional activities, strengthening 'Brand India', gathering trade intelligence, and providing early warnings on overseas regulatory changes and non-tariff barriers.

Why It Matters: PMO pushes Indian missions to aggressively diversify exports globally, focusing on new markets and 'Brand India'.