Kannauj's Ancient Fragrance Empire: Attar & Incense Captivate Global Markets

• Kannauj, India's traditional perfume city, upholds its centuries-old fragrance heritage with attar and incense.
• Attar is uniquely crafted from natural elements like roses, kewra, jasmine, and even soil, ensuring long-lasting scent.
• Special incense sticks, made from herbs and flowers, are in high demand for religious, worship, and Ayurvedic purposes.
• Kannauj's fragrances reach major Indian cities like Delhi and Mumbai, and have expanded into international markets.
• The thriving industry empowers local women, making them self-reliant in manufacturing and packaging, as stated by Nishish Tiwari.

Why It Matters: Kannauj's traditional attar and incense industry thrives globally, preserving heritage and empowering local women.