Kannauj's Oud Attar: Diamond-Priced Fragrance, Musk Can't Compare!

• Kannauj, the city of perfumes, traditionally produces oud attar, distinct from common perfumes with its mild, long-lasting fragrance.
• The complex preparation of oud attar takes about a month to yield just one kilogram, involving meticulous craftsmanship.
• Priced from 300,000 to 5,000,000 rupees per kilogram, oud attar is made from special oud wood using steam distillation in a 'Deg'.
• Preferred in winters for its warmth and unique personality, oud attar is popular both in India and internationally.
• Kannauj artisans preserve this centuries-old traditional art, showcasing India's invaluable fragrance to the world.

Why It Matters: Kannauj's oud attar is a luxurious, traditionally made fragrance, costing up to 50 lakh/kg.