Mirzapur's Bindhra Prasad Crafts High-Demand, Pure Jaggery: Sells Out Instantly

• Bindhra Prasad Dubey of Kachhwa, Mirzapur, cultivates sugarcane and produces traditional, pure jaggery.
• His jaggery is made using indigenous methods, extracting juice and cooking it in a large pan until it solidifies.
• Customers travel 20-50 km to buy his jaggery, which sells for 120 rupees per kilogram due to its purity and taste.
• The jaggery is known for its purity, long shelf life (up to a year), and superior taste compared to market alternatives.
• The traditional method ensures a pure product, contrasting with the decline of local jaggery production in villages.

Why It Matters: Mirzapur's Bindhra Prasad's traditionally made, pure jaggery commands high prices and sells out instantly.