AI Rivalry Heats Up: Anthropic Slams OpenAI's ChatGPT Ads in Super Bowl Commercials

Technology
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CNBC TV18•08-02-2026, 10:00
AI Rivalry Heats Up: Anthropic Slams OpenAI's ChatGPT Ads in Super Bowl Commercials
- •Anthropic spent millions on Super Bowl ads to criticize OpenAI's plan to sell ads on ChatGPT, marking a major public spat.
- •Anthropic's 30-second spot features a jab at OpenAI's ad intentions, ending with the punchline: "Ads are coming to AI. But not to Claude."
- •OpenAI CEO Sam Altman called Anthropic's ad "deceptive" and stated OpenAI respects users, implying they wouldn't implement ads as depicted.
- •OpenAI plans to use the Super Bowl to promote its software coding product, Codex, while Anthropic's campaign is its first for Claude.
- •The rivalry highlights the battle for market share and investor attention between the two AI labs, both aiming to go public.
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