Open AI and Anthropic logos are seen in this illustration created on September 12, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
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CNBC TV1808-02-2026, 10:00

AI Rivalry Heats Up: Anthropic Slams OpenAI's ChatGPT Ads in Super Bowl Commercials

  • Anthropic spent millions on Super Bowl ads to criticize OpenAI's plan to sell ads on ChatGPT, marking a major public spat.
  • Anthropic's 30-second spot features a jab at OpenAI's ad intentions, ending with the punchline: "Ads are coming to AI. But not to Claude."
  • OpenAI CEO Sam Altman called Anthropic's ad "deceptive" and stated OpenAI respects users, implying they wouldn't implement ads as depicted.
  • OpenAI plans to use the Super Bowl to promote its software coding product, Codex, while Anthropic's campaign is its first for Claude.
  • The rivalry highlights the battle for market share and investor attention between the two AI labs, both aiming to go public.

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