OpenAI to Test Ads in ChatGPT Free, Go Tiers; Premium Users Remain Ad-Free

• OpenAI will begin testing advertisements in ChatGPT for some US users in the coming weeks to boost revenue and fund technology development.
• Ads will appear in the free and lower-priced Go tiers, which is expanding globally, initially in the United States.
• Premium users (Plus, Pro, Business, Enterprise) will remain ad-free, and OpenAI assures ads will not influence ChatGPT's outputs or share user conversations with advertisers.
• OpenAI CEO Sam Altman, despite previous dislike for advertising, stated principles for ads, emphasizing user trust and transparency.
• Analysts note ads could unlock significant revenue but warn against user dissatisfaction, potentially driving them to rivals like Google's Gemini or Anthropic's Claude.

Why It Matters: OpenAI introduces ads to free and Go ChatGPT tiers in the US to boost revenue, while premium users stay ad-free.