Udhayanidhi Stalin: OTT Expands Cinema; TN, JioHotstar Partner for Talent

• Udhayanidhi Stalin stated OTT platforms are expanding the film industry, not replacing cinema, at JioHotstar’s South Unbound event.
• JioHotstar and the Tamil Nadu government signed a Letter of Intent to promote the state's creative talent and cultural heritage.
• The partnership is projected to create 1,000 direct and 15,000 indirect jobs in Tamil Nadu.
• Kamal Haasan highlighted a Rs 12,000-crore commitment to South Indian storytelling, with Rs 4,000 crore earmarked for the region over five years.
• Regional stories are increasingly gaining national and international recognition, transforming the media and entertainment industry.

Why It Matters: OTT platforms are expanding regional cinema's global reach and creating new opportunities.