Kamal Haasan: Regional is New National; JioHotstar Invests ₹4,000 Cr in South

• Kamal Haasan headlined JioHotstar’s South Unbound event in Chennai, celebrating South India's creative spirit.
• JioHotstar announced a ₹4,000 crore investment over five years to boost South India's creative economy.
• A Letter of Intent between Tamil Nadu government and JioHotstar committed ₹12,000 crore to southern storytelling, with ₹4,000 crore for Tamil Nadu.
• Haasan stated, "Regional is becoming the new national, and ethnic the new international," emphasizing the global potential of southern stories.
• He urged collaboration among creators, platforms, and policymakers to sustain the thriving M&E industry.

Why It Matters: South Indian content is poised for global dominance with massive new investment.