JioHotstar's ₹4,000 Cr 'South Unbound' Push: 25 Titles, Kamal Haasan Endorses

• JioHotstar will invest Rs 4,000 crore over five years to boost South Indian content.
• The platform announced 25 new titles as part of its 'South Unbound' initiative.
• The investment aims to support the creative economy, create jobs, and strengthen the production ecosystem in the South.
• Kamal Haasan and Tamil Nadu CM M.K. Stalin endorsed the initiative, emphasizing the growing global reach of regional stories.
• The new content slate includes sequels, long-format shows, films, and reality shows across Tamil, Telugu, Malayalam, and Kannada.

Why It Matters: JioHotstar's huge investment boosts South Indian content, jobs, and creative economy.