Kamal Haasan backs JioHotstar's ₹4,000 crore South content push: "Regional is new national"

• JioHotstar announced a Rs 4,000 crore investment to build a South-focused digital content ecosystem.
• Kamal Haasan endorsed the initiative, stating "regional is becoming the new national" for storytelling.
• The total investment for South India, including TV and digital, is Rs 12,000 crore, with Rs 4,000 crore dedicated to digital content.
• Haasan emphasized that authentic, rooted South Indian stories are gaining national and international relevance.
• The event in Chennai was attended by Kamal Haasan, Deputy CM Udhayanidhi Stalin, Nagarjuna, Mohanlal, and Vijay Sethupathi.

Why It Matters: JioHotstar's ₹4,000 crore push confirms South Indian content's national and global rise.