JioHotstar Boosts South Indian Content with ₹4,000 Cr Investment, 25 New Titles

• JioHotstar to invest Rs 4,000 crore over five years for South Indian content.
• Unveiled a 25-title slate as part of its "South Unbound" initiative.
• Investment aims to strengthen South India's creative economy and talent.
• Formalized a Letter of Intent with the Tamil Nadu government, expecting 1,000 direct and 15,000 indirect jobs.
• New content includes sequels, long-format shows, films, and reality formats across Tamil, Telugu, Malayalam, and Kannada.

Why It Matters: JioHotstar's massive investment boosts South Indian content, jobs, and creative economy.