Saregama Invests Rs 325 Cr in Bhansali Productions, Secures Exclusive Music Deal

• Saregama India Ltd announced a strategic partnership with Bhansali Productions Private Limited on December 16.
• Saregama will invest Rs 325 crore by subscribing to 9,960 compulsory convertible preference shares (CCPS) in Bhansali Productions.
• The partnership grants Saregama exclusive rights to all future film music from Bhansali Productions, based on a pre-agreed formula.
• This deal ensures a steady pipeline of premium music for Saregama, eliminating competitive bidding and controlling acquisition costs.
• Bhansali Productions retains complete creative control, while Saregama provides governance oversight and financial discipline.

Why It Matters: Saregama's Rs 325 Cr investment in Bhansali Productions secures exclusive music rights and future growth.