Zomato's Rs 20 Lakh Job Filter: Goyal Reveals Strategy Behind Controversial Hiring

• Deepinder Goyal revealed Zomato's controversial Rs 20 lakh Chief of Staff application fee was a deliberate talent filter.
• Over 17,000 candidates applied, with Zomato still recruiting from this pool more than a year later.
• Goyal stated the fee aimed to identify applicants focused on learning and impact, not just money.
• He acknowledged the move could damage his reputation but proceeded after building sufficient goodwill.
• Dismissed claims of it being a PR stunt, asserting a genuine desire for specific applications.

Why It Matters: Zomato's CEO defended the controversial Rs 20 lakh job fee as a strategic filter for dedicated talent.