InMobi-AppsFlyer Report: 20% of Cricket Fans Seek AI-Led Shopping by 2026

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Cricket 2026: AI-Led Shopping Takes Center Stage for Fans, InMobi-AppsFlyer Report Reveals

Cricket fans are also browsing social media (85 percent), ordering food (57 percent) and shopping (30 percent) during match hours, reflecting an increasingly hyper-connected consumer journey.

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Storyboard•03-03-2026, 17:47

Cricket 2026: AI-Led Shopping Takes Center Stage for Fans, InMobi-AppsFlyer Report Reveals

•InMobi-AppsFlyer report: Cricket season now an AI-led, commerce-driven, multi-screen phenomenon.
•Rise of "agentic commerce": 1 in 5 fans actively seek AI-powered shopping recommendations.
•Multi-screen engagement: 80% watch TV, 90% use smartphones simultaneously; lock screens are key touchpoints.
•High purchase intent: 9 in 10 fans plan to shop, 1 in 5 expect to spend over ₹25,000.
•Brands urged to bridge TV-mobile, maintain 24/7 presence, and leverage AI-powered personalization.

Read Full Article on Storyboard in English

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