FICCI-EY Report: Radio Revenue Falls to ₹2,300 Crore Amid Ad Rate and Reach Decline

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Radio Revenues Plummet to ₹2,300 Crore Amidst Ad Rate & Reach Decline: FICCI-EY

Advertising revenues, the primary driver of the radio business, fell by 7 percent during 2025.

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Storyboard•24-03-2026, 11:30

Radio Revenues Plummet to ₹2,300 Crore Amidst Ad Rate & Reach Decline: FICCI-EY

•India's radio industry faces a challenging phase, with revenues declining to ₹2,300 crore in 2025, as per the FICCI-EY Media & Entertainment 2026 report.
•Advertising revenues, the primary driver, fell by 7% due to reduced ad rates and a shift to digital platforms offering better targeting.
•Technological changes, like the absence of FM receivers in new smartphones and automobiles, are shrinking radio's traditional audience base.
•Radio is attempting to reinvent itself, with non-FCT revenues now accounting for 25% of total revenues through content production, branded content, and experiential offerings.
•The industry is exploring podcasts, digital streaming, and influencer-led content, but monetization remains a challenge, heavily relying on advertising.

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