Omnicom Unites Creativity, Media, Data with New Omni Platform Post-Interpublic Deal

• Omnicom launched an updated Omni marketing intelligence platform, consolidating data, technology, and decision-making after its Interpublic acquisition.
• The platform integrates creative services, media buying, consumer data, and AI to help brands navigate fragmented marketing environments.
• Built on assets from Omnicom and Interpublic, it leverages 2.6 billion consumer identities and trillions of behavioral signals.
• Omni aims to connect strategy, execution, and measurement, reducing industry fragmentation and improving marketing ROI for clients.
• Features AI-assisted tools for content production and optimization, offering end-to-end workflows and an open architecture for client data control.

Why It Matters: Omnicom's new Omni platform unifies marketing intelligence, data, and AI for enhanced brand performance.